Business perception and change management for the use of virtual reality in an agro-export company; Percepción empresarial y gestión del cambio para el uso de realidad virtual en una empresa agroexportadora

Abstract

The objective of this research was to determine the relationship between business perception and change management for the use of virtual reality in an agro-export company. A methodology applied with a quantitative approach, at a correlational level, was used and a questionnaire for each variable was applied as a data collection instrument. The sample was 136 collaborators. The result of the study was that the correlation between business perception and change management was 0.615, expressing a moderate positive association that was significant. The conclusion of the study indicates a positive relationship between the variables, which means that when there is a favorable business perception for the use of virtual reality, change management will be a process that will develop positively, in a less complex and more efficient way for the agro-export company. © 2024 Elsevier B.V., All rights reserved.