We analyzed the relationship between the digital competence and attitude towards change variables is in the context of national universities in Lima, based on the interactionist approach. We wanted to highlight the effects of the use of technology on cultural transformation through the idea of change. For doing so, we implemented a non-experimental design was, showing that 57.06% of new digital assets users consider that their digital competence variable is “high” and, with regard to the attitude towards change variable, they show a particularly high rank: 58.3% at the “good” level. Furthermore, 38.65% perceived digital competence as “medium” and only 4.9% as “low”, relating them to an attitude towards change variable low level. The results were analyzed from Goffman's contributions (in the context of the so-called Palo Alto School), and can be interpreted as an impact of the new figure/ground interactions fueled by technologies, on the development of competencies and on new social representations in general. © 2024 Elsevier B.V., All rights reserved.